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Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist

In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014 . Mobillion 2015 has announced 37 shortlisted entries for the awards following the jury meet on April 16. Mobile had redefined mobile marketing for leading corporate in India and the jury couldn’t agree more.

At the jury meet, a panel of seven esteemed judges shortlisted entries across eight categories in the mobile space under which participants showcased their campaign in the mobile-first and mobile-only India. There were three entries shortlisted for Best Integrated Campaign led by Mobile, 13 in Mobile Innovation, six in Best Use of Mobile App, four in Best Use of IVR, eight in Best Use of Mobile in a Social Media Campaign, and one in SMS and Augmented Reality categories each.

Mindshare leads the pack with eight of its entries shortlisted, followed by PHD India with six and Interactive avenues and Neo Ogilvy India with three each. Other names that feature in the list for Mobillion 2015 include OMD, Ogilvy & Mather India, Maxus, Vserv Digital Services, ixigo.com, Mediacom, Havas Media Group India, Franklin Templeton Asset Management, IRCTC, Reprise Media, Madison Media and Times Internet Ltd.

The awards would be preceded by a conference at the ITC Grand Central in Mumbai on April 30.