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Mindshare strengthens senior leadership in China

To further bolster its business in China, and drive the agency forward, Mindshare China has appointed Mindshare veteran and regional client leader Amrita Randhawa as president, Mindshare China. Randhawa will report jointly to Bessie Lee, GroupM China CEO, and Ashutosh Srivastava, Mindshare CEO of Global Emerging Markets and chairman for Asia Pacific. In addition to this Mindshare has also promoted current VP, Linda Lin as the agency’s new chief operating officer, reporting to Randhawa. Also current chief strategy officer Karl Cluck has been made the chief strategy officer for Mindshare, North Asia. These appointments are effective January 1, 2013.

“With these appointments, I feel we have a best-in-class team to ensure Mindshare remains one of the most respected and valued strategic communications agencies in China – delivering the best thinking, solutions and value to our clients,” said Srivastava on the new team.

Amrita Randhawa, Mindshare China

Based out of Shanghai, Randhawa will lead the agency’s China operations across Shanghai, Beijing and Guangzhou, working alongside the agency’s clients and leadership team to drive the agency forward in the market. “Amrita is one of the brightest and most effective managers in our network. Her strategic thinking along with her tenacity and experience in the China market will give Mindshare and its clients an unparalleled advantage,” said Lee. Prior to taking on this new role Amrita had overseen regional and global client relationships including Nestlé, PepsiCo, Yum!, L’Oréal on both a Mindshare and WPP level. When asked about her plans for the agency Randhawa said, “I am delighted to return to the Mindshare China family. This is a market that continually excites, challenges, and sets new norms for the media industry. We have a talented and passionate team powered by the Mindshare advantage of innovation and technology. I look forward to working with them to deliver powerful ideas, seamless execution and financial value to our clients’ business.” This is the second stint for Randhawa at Mindshare China, as she previously was based in the agency’s Beijing office where she managed Nestlé’s Greater China business for over three years.

Under Randhawa’s leadership, Linda Lin will continue to focus on streamlining the agency’s operations as well as managing key commercial functions. She be responsible for driving the agency’s work forward with critical international and domestic Chinese accounts. “With over 15 years working at Mindshare, Linda is one of the most respected figures in the China media industry. She is held in high esteem by our clients and is a strong mentor to many of her colleagues. This well-deserved appointment will continue to strengthen Mindshare’s leadership for years to come,” added Lee.

Meanwhile as the CSO for North Asia, Cluck will look after Japan, Korea, Taiwan and Hong Kong in addition to his current responsibilities in China. In this new position Cluck will drive the agency’s strategic product, digital thinking, insights-leadership, innovation and “Original Thinking” framework forward. He will report to Deepika Nikhilender, Leader for Business Planning, Mindshare Asia Pacific, and will continue to be based in Shanghai.

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