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Miniso launches online store in Singapore with Shopee

Shopee, an e-commerce platform in Southeast Asia and Taiwan, has partnered with low-cost retailer and variety store chain, Miniso. The launch of their online flagship store on Shopee Mall marks the brand’s first official collaboration with an e-commerce platform in Singapore. Through this partnership with Shopee, Miniso hopes to drive its local omnichannel strategy in the upcoming year, providing shoppers with convenient access to a wide range of its household and consumer goods both online and offline.

Miniso’s online flagship store will feature hundreds of products across popular categories such as Home & Living, Toys, Kids & Babies, Electronics, Health & Beauty, and Fashion. Singaporeans will now have the option to purchase Miniso’s extensive range of products on Shopee with a simple click of a button on their mobile devices, and have it delivered straight to their doorstep. Fans of the variety store brand can also expect to see special promotion mechanics and even exclusive product launches on Shopee in the pipeline for 2019.

“We foresee numerous key opportunities that will be pivotal to our growth strategy next year as we enter our first e-commerce partnership. As a global variety store chain, we aim to be able to deliver meaningful experiences, and leveraging Shopee’s user base, extensive operational support and other value-added services to grow our business will allow us to do that. We are very excited to engage with a new segment of online customers and are confident that this partnership with Shopee is a leap forward to securing our long-term online and offline success in retail.” says Alex Zhang Li, General Director, Miniso SG Pte Ltd.

“In line with our commitment to continuously expand and diversify our Shopee Mall product assortment, we are excited to work with Miniso to provide Singaporeans with more product variety and options when they shop on our platform. This partnership also marks our dedication to enabling offline retailers extend their reach online. We are confident that this partnership will be a fruitful one, and we look forward to working with them to bring to users even more exciting deals and exclusive offers from the brand,” says Zhou Junjie, Chief Commercial Officer at Shopee.

To commemorate this milestone and partnership, Miniso and Shopee will be holding a joint launch campaign from 24 to 27 December 2018 where shoppers can look forward to storewide discount vouchers, a gift with purchase promotion, and Shopee-exclusive Midnight Mystery Boxes. There are four variations of the mystery boxes, and they will be released on Flash Deals at midnight on each day of the campaign, from 24 to 27 December. The mystery boxes will contain some of Miniso’s most popular items including the Miniso Polar Bear Plush, Miniso Portable Rotating Fan, Miniso Nature Series Scent Diffuser, and more. Shoppers can grab these mystery boxes at $20 each and enjoy savings up to 40 per cent.