What’s On

MMA APAC elects new Board; Unilever’s Rahul Welde continues as Chair

MMA logoThe Mobile Marketing Association (MMA) has announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join 10 incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.

The newly appointed members of the Board include Alan Yan, Founder & CEO, AdChina; Bessie Lee, CEO, WPP China; Cheuk Chiang, CEO- Asia Pacific, Omnicom Media Group; Leah Camilla Besa-Jimenez, Digital Media Group Head, SMART Communications, Inc; Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, The Coca-Cola Company; Maggie Ng, Director- Digital Media, Prudential Corporation Asia; Michelle Froah, Senior Marketing Director- Asia Pacific, Kimberly Clark Corporation; Vishal Bali, Managing Director- Consumer Insights & Innovation, North Asia, Southeast Asia and Pacific, The Nielsen Company and Wander Meijer, CEO, Brandtone Asia.

The current members of the Board whose terms were not up for review included Alex Burke, Managing Director, Asia Pacific, TigerSpike; Atul Satija, Vice President & Managing Director- APAC, InMobi; Benjamin Grubbs, APAC Head of Partner Marketing- YouTube, Google Asia- Pacific; Grant Watts, Head of Global Advertising, SingTel Imedia Limited; Joshua Maa, Founder & CEO, Madhouse Inc; KF Lai, CEO & Co-Founder, BuzzCity; Kim Donghyun, Associate Director- Asia, Digital and Mobile Marketer Leader, Procter & Gamble; Robert Woolfrey, Managing Director- SEA, Millennial Media and Vishnu Mohan, CEO, Havas Media Asia Pacific.

Rahul Welde, Unilever

Rahul Welde, Unilever

The Board of Directors will join the regional executive committee in developing and shaping the MMA’s initiatives in the region. The regional executive committee comprises of Chairman of the Board, Rahul Welde, Vice President – Media, Unilever. Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, Mindshare Asia is the Vice Chairman. The Honorary Secretary is Andrew Knott, Vice President – Digital, McDonald’s Corporation and the Chairman Emeritus is Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy & Mather. Rohit Dadwal, Managing Director, MMA Asia Pacific is also on the regional executive committee.

Speaking on the election of the new board members by MMA’s member base, Mr Welde said, “The mobile marketing landscape is changing continuously and mobile ad spend in the region is expected to record double digit growth in the coming years. This is an exciting space to be in and the composition of the board will ensure that the interests of all the players in the industry are represented as push ahead with our goal of making mobile an integral part of the marketing mix.”

“I’d like to thank the current members of the board for their service and am pleased to welcome the newly-elected members of the Asia-Pacific Board of Directors. I look forward to working with them to drive the growth of our industry. The Board of Directors will instrumental in shaping the future of the industry and developing the MMA and its initiatives,” added Mr Dadwal.

The Asia-Pacific Board joins its counterparts in three other regions (EMEA, LATAM and North America) in identifying and advocating for the issues and needs of its particular region, and its Chair and Vice Chair will also join the Global Board of Directors, which focuses more on establishing the overall direction of the industry and the governance of the organisation.

Search