The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, has announced its new Board of Directors and Executive Committee for Asia Pacific. Newly-elected Board members will serve a two-year term beginning July 2012. Interestingly, this year there is more participation from executives from the brand side rather than just agencies. In fact, both of the leading consumer goods companies, Unilever and P&G, have presence in the committee.
This shows that brands today accept the importance of mobile advertising as a part of their holistic branding approach. The new Board of Directors includes members from advertisers, publishers, agencies and technology companies. Thirteen newly-elected members of the Board of Directors join seven incumbent members to form the new Board.
The new board has Rahul Welde, vice president – Media, Unilever as chairman, Ashutosh Srivastava, chairman & CEO, Global Emerging Markets Group, Mindshare Asia as vice chairman, and Andrew Knott, vice president – Digital, McDonald’s Corporation as the honorary secretary. Barney Loehnis, head of Digital, Asia Pacific, Ogilvy & Mather, was granted the title of Chairman Emeritus. He said about the new appointment, “I’m excited to see what the new members and the new ExCo bring to the table. I have every confidence that they will bring fresh perspectives and new viewpoints to the work that we do here at the MMA.”
According to Rohit Dadwal, Managing Director, MMA Asia Pacific, the industry has seen a continued growth of mobile, with an estimated three billion subscriptions in Asia alone. “This is definitely the place to be. I am proud to welcome the Asia Pacific Board of Directors, who will have a hand in growing the industry in the region. The Board of Directors will drive new initiatives to educate and empower marketers working with mobile. I look forward to working with them,” he added.
The new chairman of the board, Welde further said, “Thanks to the work done by the Board in previous years, we have a strong foundation to build on. This will serve us well as we move forward to address the opportunities and challenges that face the mobile marketing industry in Asia Pacific.”
The Asia Pacific Board joins its counterparts in three other regions (EMEA, LATAM and North America) in identifying and advocating for the issues and needs of its particular region, and its Chair and Vice Chair will also join the Global Board of Directors, which focuses more on establishing the overall direction of the industry and the governance of the organization.