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MMA to hold workshop for retailers

Mobile advertising is getting popular, and almost every consumer today owns a mobile device. It is also the first point of contact for brands. That is why Mobile Marketing Association (MMA) is going out and telling retailers to tell their brand story and reach out to consumers via this device. The association is ready to teach the retailers how best to do it. MMA will be holding a workshop tailored for retailers called “Mobile Magic for Retail”. This full day workshop will be conducted on September 5, 2012. 

This specially-designed workshop will teach retailers how to best use mobile to propel their own business. The retailers themselves can turn into mobile marketing professionals. The training will be conducted by leading industry practitioners. The workshop will focus on the best ways to enhance retail activity through mobile marketing. “Mobile opens up immense opportunities for the retail sector, and this workshop is tailor-made to help retailers make the most of them. Mobile is the perfect tool to drive foot traffic to retail locations and can have a significant impact on consumers’ purchase decisions,” said Rohit Dadwal, managing director, Mobile Marketing Association Asia Pacific.

The workshop will be conducted by leading mobile marketing practitioners from MMA member companies like Stewart Hunter, VP, Business Development, Somo, Tim Pagram, head, Asia Region, Lumata, Oliver Palmer, co-founder and head, innovation, Tigerspike, Phalgun Raju, regional director and GM, Southeast Asia, Hong Kong & Taiwan, InMobi, Michael de Souza, head, Singapore, MOBEXT, Rob Stanley, partner and CEO, Pointpal.

Participants at the workshop who pass the certification exam will be granted Mobile Certified Marketer status. The full-day workshop will inform, educate and equip participants with a working knowledge of mobile marketing.  “The success of Tesco’s Homeplus ‘virtual supermarkets’ in Korean subways, where consumers scan QR codes to have products delivered to their homes, demonstrates that mobile can make retail more convenient and more approachable for consumers, and can create retail opportunities in unexpected places,” Dadwal added.

He informed that with this workshop the participants will get the ability to devise a strategy to engage with consumers using the mobile channel. The workshop is organized into six highly-interactive segments which will include topics like Mobile and the Marketing Mix, Today’s Mobile Retail Landscape, Consumer Insights and Retail Research Trends, and Mobile Loyalty: Retailers’ Next Big Opportunity. There will also be interactive demo sessions of latest mobile innovations. “The program is designed to give attendees the strongest possible set of tools and training to help maximize mobile revenues and accelerate their business when they return to the office,” Dadwal explained.