One of the nation’s largest mobile services operators, MobiFone has selected TBWAVietnam as its agency of record. TBWA’s Biz Tequila currently handles MobiFone’s primary events and activation in Vietnam. Mobifone is the leading mobile operator in Vietnam. Under the new deal TBWA/Vietnam will handle all the advertising and campaigning activities for the operator.
On choosing TBWA over other agencies, Nguyen Dinh Chien, MobiFone’s deputy general manager, said, “TBWA has demonstrated the strategic and creative capability that we believe will help us continue our current success and support our growth in the future.” The company has been selected as the most preferred operator and the most reliable and favourable mobile operator in Vietnam for six consecutive years.
The agency’s job will now be to improve the operator’s brand presence through effective and engaging campaigns. “We are very excited to extend our relationship with MobiFone and look forward to continuing to help them grow in market. We are extremely proud to have been appointed,” said George Nguyen, managing director at TBWAVietnam.