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Mobile Embrace launches customer acquisition platform AddGlu

Mobile Embrace Limited has launched AddGlu for Marketers (AddGlu), its Predictive Customer Acquisition Platform.

AddGlu is the result of the progressive development and evolution of Vizmond Media’s marketing automation technology platform, which was secured when MBE acquired Vizmond Media in August 2015.

AddGlu’s performance is optimised by automation across the platform and in-built comprehensive features and functionality including ad fraud detection, compliance, real timeix monitoring alerts, predictive analytics, real-time learning, machine learningx algorithms, multi-currency, considerably expanded data points that enable detailed real-time profiling, and granular back end reporting.

Neil Wiles, CEO and Managing Director at Mobile Embrace said, “We are pleased to provide shareholders with details on AddGlu, a key component of MBE’s enhanced Digital Performance Marketing offering. We congratulate Brett Tompson and his team on bringing AddGlu to market and creating a market leading Predictive Acquisition Platform for Digital Performance Marketing.AddGlu further strengthens our proprietary technology stack as we continue to focus on positioning MBE at the forefront of the Digital Performance Marketing industry to drive growth and shareholder value. AddGlu is already operational and has been deployed on a number of Performance Marketing campaigns.”