The number of mobile internet users in India is expected to reach 213 million by June 2015, according to a report ‘Mobile Internet in India 2014’, released by the Internet & Mobile Association of India (IAMAI) and IMRB International. According to the report, there were 173 million mobile internet users in India in December, 2014.
Mobile Internet users in rural India is set to grow by 33 per cent from October 2014 to reach 49 million by March 2015 and 53 million by June 2015, according to a release by IAMAI. Urban India however, will continue to account for a large percentage of the mobile internet users across the country and is expected to reach 143 million by March 2015 and 160 million by June 2015.
Further, the average monthly mobile bill has increased by 13 per cent to INR 439. Significantly, the proportion of this amount spend on mobile Internet was 45 per cent last year and has now increased to 54 per cent this year. As compared to last year, the average monthly spend on mobile Internet has gone up by 36 per cent to reach INR 235.
Further, the report finds that 63 per cent of the mobile Internet users spend between INR 101 and INR 500 monthly on their mobile connection while 26 per cent spend between INR 501 to INR 1000 and seven per cent of the users spend less than INR 100 every month.
More than half of the mobile internet users spend more than INR 100 but less than or equal to INR 500 in availing the mobile Internet services. Nearly 30 per cent spend more than INR 500 on the mobile Internet connection. It is evident from the data that usage of mobile internet has gone up amongst the users from the previous year.
Also, 33 per cent of the mobile internet users avail rental plans with limited downloads, followed by 21 per cent who subscribe to unlimited rental plans. Limited download rental plans are more common across the demographic segments except for non-working women.
Data from the report also reveals that 26 per cent of the non-working women access rental mobile internet plans which allow unlimited access to Internet. A similar plan is also availed by one-fifth of college going students and working women.
Nearly one-fourth of the school going kids and one-fifth of the non-working women use mobile Internet on pay per site basis. Nearly 40 per cent of the young men, working women as well as older men access mobile Internet plans which entail limited access to Internet.