What’s On

Mobile the next media powerhouse

When the first call was placed on a handheld mobile phone in 1973, the prototype device used was capable of less than 30 minutes of battery life and took 10 hours to re-charge. Fast-forward some 40 years later and mobile device ownership has reached critical mass around the world.

Today, these devices serve as the primary communications and media vehicles for many and play an increasingly important role in the daily lives of consumers in both developed and high-growth economies.

To better understand today’s mobile world, Nielsen released its report The Mobile Consumer – a global snapshot. The report was based on selected data from Australia, Brazil, China, India, Italy, South Korea, Russia, Turkey, the United Kingdom, and the United States for an in-depth look at mobile consumers and how they use their devices around the globe.

Read the full report here