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Mobile to web: Vine’s attempt to engage more users

For many industry observers, the year ahead is going to be about videos. It was hence no surprise when Twitter’s video offer, Vine, brought in its New Year by giving users one more way to experience the platform that essentially began as a video looping app for the mobile screen.
With vine.co, Vine has expanded its service to the web, where users can view home feed, like, comment and share videos just as they do on the mobile apps. The platform has yet not given the web version the complete functionality of the mobile version and some features are still missing. However, in the web version, Vine has allowed the ability to view videos on the complete screen in a bid to enhance the user experience.
Also, users can visit their favourite users’ Vine profiles to browse the videos they’ve created since joining Vine. Plus, users can also share their profiles to share their posts.

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Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.