As the mobile growth story continues to shape the communication business and markets such as India and Southeast Asia become the first markets to be mobile-first, the time is right to table issues that structure the future of the business. It is also time to celebrate work that is setting benchmarks. Mobillion 2015 is a face-to-face initiative, from Digital Market Asia, that aims to achieve precisely this.
Mobilion will kick off in India, Mumbai on April 30, 2015. It will take place in Jakarta in July 2015.
The event is planned as a day-long conference that will culminate in the awards. “Mobillion derives its name from mobile – connecting the next billion. Industry leaders from Facebook to Unilever have stressed on how the next set of connected audiences will come through this screen,” commented Annurag Batra, Chairman & Editor-in-Chief, Businessworld and Digital Market Asia. This fact is already clear in markets such as India, Indonesia, Vietnam, Malaysia and sever others in the region, where mobile turned to be the first screen that people used to access internet.
The role of mobile is transformational as it is a promising solution of what will connect the next billion consumers, opening up many new opportunities for marketing, media, communication and advertising professionals.
As marketers in India ride high on phrases such as mobile-first and mobile-only, they are gearing up to be relevant to their consumers and Asia is leading the way in mobile marketing.
Mobillion will answer questions and address subjects that impact the future of mobile and related sectors in India and SE Asia. The platform will bring together industry leaders to deliberate on points that define mobile marketing, followed by an awards ceremony that will celebrate work that has pushed the boundaries in mobile marketing.