A lot of people argue that over the course of past few years, occasions such as Mother’s Day, Father’s Day and Christmas have commercialised where brands and advertisers try to bank on the occasion and lure customers in the consumerist society. But if we take into account the recent innovations in technology, social media and advent of ecommerce has transformed the spirit of such occasion and if applied correctly can win you consumers in the right fashion.
In the social media space, if they were people who were away from their mother’s on the occasion, social media platforms such as Facebook and Twitter helped them connect with their moms. There were messages all over the news feeds on Twitter and Facebook with text messages, videos, images and interactive graphics through which people expressed their emotion for their mothers.
Celebrities and corporate giants used social media alike to mark Mother’s Day. Among business run bodies, cab service company Uber and ecommerce players Myntra joined forces to celebrate Mother’s Day with an image makeover where Uber will pick you from the selected location and dropped at the Myntra’s stylist station. Mobile manufacture Motorola also joined the celebration by offering discounts on its model Moto E, Moto G, Moto X, Moto Turbo, Nexus 6 and Moto 360 smartwatch on Mother’s Day.
Meanwhile, celebrities in Hollywood and sports also posted images on Twitter and Instagram sharing their special Mother’s Day stories with followers and images for a trip down the memory lane.
Besides several social media campaign launched by Indian and international brands, search engine giant Google too greeted mothers across the globe with a touching animation on its homepage. Furthermore, ecommerce platforms such as Flipkart and Snapdeal had also launched flash sales offering Mother’s Day discounts.