FCB Kuala Lumpur has emerged victorious following a creative pitch that saw the agency invited to compete against several Singapore based outfits.
The appointment was effective September 29nand FCB Kuala Lumpur will now take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region.
“It’s a big win for FCB in Asia Pacific. Working closely with our fellow FCB teams in Ho Chi Minh, Jakarta, Bangkok, Manila and MullenLowe in Singapore, we were able to create a solid activation plan rooted in relevant audience insights. That added to the inspiring belief our new clients had for their brand meant that we had to and will continue to go all out for Motorola,” said Shaun Tay, CEO of FCB Kuala Lumpur.