On the 60th anniversary of its logo, Mototrola is going to hand over its batwing logo to users this June under a contest where users can create their own version of the logo. Whether it’s a doodle, an installation or even graffiti.
The Motorola Batwing logo was introduced on June 19, 1955. The mark was designed by Morton Goldsholl Design Associates in Chicago and was revealed via a Motorola showroom in Chicago’s Merchandise Mart during a Home Furnishings show. The two aspiring triangles peak arching into an abstracted “M” form the basis of the mark.
In India, Motorola is celebrating the special 60th anniversary by running a #MyMotoLogo contest across its social channels. Fans and enthusiasts can participate in the contest by going to Motorola’s microsite and sharing their creation using the hashtag #MyMotoLogo. The participants are required to doodle their own Moto logo and a special jury of four art influencers will help participants to create their final versions of the Batwing logo. The logos submitted will be evaluated on the basis of creativity and design innovation. Six lucky winners will get a chance to win a Moto X each with their very own customised #mymotologo on it.