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MullenLowe bags creative & digital mandate for Malaysia Airports

Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has appointed MullenLowe Malaysia as the agency responsible for its creative, communications and digital assignments.

MAN also known as Eraman Malaysia is the largest airport duty-free and travel retail brand, operating more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang, Langkawi and Labuan airports.

The win represents a significant achievement for the agency, following the competitive pitch for a significant brand refresh which aligned brand strategy with the company’s vision and mission.

Commenting on the win, Nizfaraz Noor, Business Group Head for MullenLowe Malaysia noted the significant multi-faceted brief that MAN required. “In addition to the digital and creative duties, MAN wanted a communication strategy that engaged their target audience at a more personal level. We’re excited to help such a significant brand to redevelop their brand repositioning, from concepts and application all the way to web development,”

“MAN is exactly the kind of ambitious partner MullenLowe is excited to work with. It gives the agency the opportunity to develop work that goes beyond traditional deliveries. In today’s marketing environment, it is important that the agency has a handle on work that permeates every marketing and communication touch point. We are delighted with the win and it’s a great way to start the year,” said Adrian Sng, Managing Director, MullenLowe Malaysia.

The assignment commences immediately after the announcement.