Global integrated marketing communications network, MullenLowe Group, has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Ms Mathur will be responsible for bridging the MullenLowe Group local teams in APAC, and partnering with local MullenLowe CEO’s to drive an enhanced, integrated offering for Unilever.
Based in MullenLowe Group’s new hyperbundled Singapore office, Ms Mathur will report to Vincent Digonnet, APAC CEO MullenLowe Group and Helen Bell, MullenLowe Group’s Global COO Unilever.
Unilever is a key MullenLowe Group global client, and MullenLowe in Singapore is one of the three global development centres for Unilever brands. MullenLowe Singapore leads Lifebuoy, Clear and Closeup globally, and these will continue to be managed by Global Business Directors Vinay Vinayak, Subarna Prabhakar and Sanjai Srivastava respectively.
Ms Bell said, “With a FMCG giant as complex and dynamic as Unilever, the challenge will always be ensuring that we are fostering a strong and collaborative culture across our local teams and in partnership with global. This is something I’ve been passionate about driving across the entire MullenLowe Group and in no place is this more crucial than across Asia Pacific with its fragmented and culturally diverse markets. Having someone with Kanika’s experience and skillset means we can truly execute our vision of a truly global, local strategy for Unilever’s brands in Asia.”
Ms Mathur brings extensive experience in brand building, integrated marketing communications and digital transformation in the region. Prior to joining MullenLowe Group, she was Senior Vice President, Digital and Content Marketing at Dubai Tourism & Commerce Marketing. Before this Kanika set up Publicis Groupe’s digital presence in India, establishing Digitas & Razorfish and building up a 400+ strong team.
Commenting on the new role, Ms Mathur said, “Having worked with some of the world’s largest organisations I understand the complexities that come with a brand like Unilever, particularly when it comes to digital marketing and transformation. I believe MullenLowe Group has a unique positioning and skillset to deliver a truly hyperbundled service across creative, social, digital media and content, and I look forward to harnessing these skills to grow the value we deliver for Unilever’s brands from the APAC hub.”
Mr Digonnet added, “As we bring our hyperbundled business model to market in Asia, it’s absolutely critical that we have the best expertise in place, not only to unite our global and local capabilities but also bring the knowledge, experience and insight needed to ultimately enable Unilever to succeed in this challenging region. Kanika’s experience speaks for itself and I look forward to working with her in the months ahead to lead our partnership with Unilever across APAC.”