What’s On

MullenLowe Malaysia wins Schneider Electric’s account

MullenLowe Malaysia has added two new clients to their roster. The agency has won work for Themed Attractions Resorts & Hotels and Schneider Electric Malaysia following a competitive pitch.

Themed Attractions Resorts & Hotels (TAR&H) has tasked MullenLowe Malaysia with the roll out plan for the Desaru Coast Adventure Waterpark. The agency will be responsible for the complete branding and roll-out plan for the premium integrated destination resort.

In addition, Schneider Electric Malaysia, has appointed MullenLowe Malaysia to work on creative duties. MullenLowe Malaysia Managing Director, Adrian Sng says the wins are a great way to round off 2017. “It’s exciting to end the year on a high and this new business puts us in a positive position as we move into the New Year. We are very pleased to be the agency partner for such well-respected organizations in Malaysia, and we’re looking forward to working with both TAR&H and Schneider Electric Malaysia to launch their respective products into the market,” he continued.

MullenLowe Malaysia Head of Creative Eddy Nazarullah, says the new clients are testament to the hard work of the team. “We are honoured to bring these clients into MullenLowe Group, and the wins certainly demonstrate how the hyperbundled team at MullenLowe Malaysia is able to translate the value of creativity to give our clients an unfair share of attention. Even in our industry’s ever-changing landscape, creativity remains the key to success for brands, so it’s inspiring to be working with clients who provide us the level of freedom as they do. We’re very much looking forward to producing game changing work for both TAR&H and Schneider Electric,” Mr Nazarullah continued.

MullenLowe Malaysia’s work for TAR&H and Schneider Electric Malaysia is effective immediately.