Ogilvy has been appointed as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pitch. The appointment builds on the agency’s longstanding partnership with NAC, and will see Ogilvy partnering NAC in driving communications efforts for one year with option to renew for another two.
Drawing on its extensive industry expertise and insight into the local arts and culture scene, Ogilvy will assist NAC in public relations content strategy, which includes campaign development and management of NAC’s press desk.
Under the remit, Ogilvy will also be tasked with the management of key stakeholder announcements and initiatives, and will spearhead publicity efforts for NAC’s line-up of special projects throughout the year which include Got To Move, Singapore Art Week and Singapore Writers Festival among others.
Yeoh Phee Suan, Director of Communications and Marketing, National Arts Council, said, “We look forward to partnering Ogilvy to share our distinctive arts stories to inspire, interest and engage our diverse audiences.”
Chong Ee Rong, Group Managing Director, Ogilvy Singapore said, “Singapore is a beacon for the region in galvanizing and showcasing the best of arts and culture. We’ve curated on our shores a world-class offering and dynamic eco-system of local and international works and artists that appeal to enthusiasts of all shapes and colours in this multilingual and multicultural society. Our reappointment as the strategic communications partner for the National Arts Council for a renewed mandate is a tremendous honor. We take great pride in having played a part in the growing influence of NAC with artists, curators, as well as the local and regional media, and will continue to push boundaries to deepen appreciation for and development of the arts in Singapore.”