Society, the creative and digital content agency within IPG Mediabrands Malaysia has been appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals.
The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.
Commenting on the appointment, Managing Director of Society, Stanley Clement said, “We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward.”
Philomena Tan, Business Executive Officer of MILO said, “Society demonstrates a deep understanding of audiences against the digital landscape, and they truly “get” what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership.”
The appointment commenced in January 2018.