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Nestle puts the focus on mother-child bond in India ad campaign

Maggi Noodles, Nestle India’s flagship brand has embarked on a new campaign for its Masala Noodles. The campaign celebrates the age old bond between mother and child with a new age twist.

“With years, the work on Maggi is becoming more fundamental. We were looking for one such fundamental truth and we figured that ‘Hunger’ probably is the most primal bond between a mother and a child,” said Partha Sinha, Director and Chief Strategy Officer at Publicis.

The insight focussed on the strengthening bond between a mother and a child that Maggi has helped forge in the last 30 years.

“Once we had a powerful fundamental insight, the job of the creative was to tell a story contexted in current cultural shift. We came up with two stories that demonstrate the power of hunger bond. The context is always modern, the content is always universal. That’s Maggi for you,” added Bobby Pawar, Director and Chief Creative Officer at Publicis Worldwide.

The online video has garnered some positive results, crossing 1.5 million views in two days.

Credits:
Creative:
Bobby Pawar – Chief Creative Officer
Joy Mohanthy – National Creative Director
Sindhu Sharma – Sr. Creative Director

Strategy:
Partha Sinha – Chief Strategy Officer
Gulshan Singh – Vice President Planning
SomeshwarMehra – Sr. Planner

Account Management:
Hemant Misra – Chief Executive Officer
SreekumarBalasubramanian – Sr. Vice President
Gagan Sharma – Client Services Director

Production House: Breathless Films
Director: Vinil Mathew
Producer: Swadha Kulkarni.

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