Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific, From Japan Limited was the most loved brand in Japan with 171k likes and Jollibee followed in China with 147k likes.
Since the global rollout of Facebook reactions in 2016, users have been able to express themselves more easily with regards to what they see on their News Feeds. With more options than simply a ‘Like’ button, users’ emotions, ranging from a ‘Love’ to a ‘Wow’ have given both their peers and marketers more insight into what people who matter to them feel about content being pushed out on the platform.
In South East Asia (SEA), the region was ranked the lowest in terms of ‘Love’ reactions used. However, there was an increase of about two per cent of Share of Love Interactions from 2017.
Japan took the lead in the number of reactions used for branded content with just slightly over 90 per cent. SEA’s brands took second place with approximately 80 per cent of reactions used on branded content interactions.
In SEA, the share of comments in relation to all interactions increased by close to three per cent in 2018. France has the lowest growth at 0.7 per cent, however their share of comments in relation to all interactions remained high at more than 16 per cent for both 2017 and 2018.