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NEX hands digital mandate to KRDS Singapore

NEX, a mall in North-East Singapore, has roped in social & mobile Agency, KRDS Singapore to handle its accounts on Facebook.

The content will focus on bringing awareness to the activities and offerings at NEX in the form of interactive digital content that includes videos, gif’s and livestreams. The objective will also be to drive more footfall to the mall and serve as a guide for users to know about all the latest activities and promotions that are currently happening at the mall.

Apart from creating innovative content, KRDS Singapore will also be involved in response management to interact with NEX fans on Facebook and aims build a lasting relationship with them.

Commenting on the win, Preetham Venkky, Director at KRDS Singapore said, “We are excited to partner with NEX and bring their vibrant personality on to the digital sphere and to effectively communicate their exciting mall offerings using our digital expertise. NEX truly is the hub for all things retail, entertainment and dining.”

Doreen Yeo, Senior Marketing Communications Manager at NEX said,“We are happy to partner with KRDS Singapore to bring the social media platforms of NEX to the next higher level of reach among our shoppers.”

KRDS Singapore will begin posting content for NEX in November.