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Nomfundo Msomi joins Isobar HK as Strategic Planning Director

Isobar has appointed Nomfundo Msomi as Strategic Planning Director. Reporting to David Jessop, Managing Director of Isobar Hong Kong, Msomi will take the lead on driving experience-led digital, communicaton and brand strategies.

Prior to joining Isobar, Msomi was the Strategy Director at FITCH Hong Kong, where she serviced global clients including those in FMCG, Automotive, Travel and Technology. Having worked in London, Bengaluru, New York and Hong Kong, Msomi brings extensive international experience from a full spectrum of marketing disciplines.

Commenting on the appointment, Jessop said, ”Nomfundo’s rich and diverse experience in multiple markets and environments is reflected in the depth and maturity of her strategic thinking and approach. She will help us deliver insight-driven experiences and solutions to our clients’ complex business challenges, and we’re delighted to have her on board.”

“I’m excited to join Isobar, a team with a vision as ambitious as my own. Our goal at Isobar is drive experience-led transformation for businesses, brands and people, with limitless ideas, creativity and innovation. I look forward to working with the team to create solutions that are engaging, insight-driven and industry-leading.” said Msomi.

This position was previously held by Katheryn Lui, who has stepped up to the role of Head of Isobar Consulting Practice in response to the growing demand for customer-centric solutions. Lui has been with Isobar for almost six years, and in her new capacity, she is tasked to build upon Isobar’s exsiting strategic capabilities, and drive experience-led transformation solutions.

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