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Noorings: #Mecca_Live, #BajrangiBhaijaan… #Backtowork

Ramadan is over. The Holy Month began with #CannesLions and ended on a high note with the Snapchat show of #Mecca_Live that was as inspiring as it can get for Muslims all across the world – I was no exception. Needless to say, my mind went in all directions – right from how Snapchat did a smart thing in listening to its Muslim users who had been requesting to feature Mecca in Snapchat’s Live Stories feature, to how all social media platforms were impacted with this but Snapchat saw the most rub-off courtesy being the trigger of the conversation.

A story well told – very easy to use that on too many endeavours that go well but #Mecca_Live was nothing short of seeing a story told by thousands of different perspectives. The depth of the story, the diversity of thoughts made it brilliant to say the least. Amazingly, it is the same principle that made Hindi movie ‘Bajrangi Bhaijaan’ an absolute Eid treat.

It is unusual for me to watch a movie during Eid. In fact, I cannot recall the last time I did that. But one thing led to another, and there I was. The last thing I am is any kind of expert on movies but I am one of those rather annoying people in the audience, whom you would hear muttering every now and then – ‘what rubbish’, ‘really’, ‘ridiculous’, ‘Oh God, kill me now’. So I surprised myself when I was joining in the tears and cheers, as I read in one of the reviews. Director Kabir Khan’s creation is perfect in many regards. The casting, the tone, truly picturesque cinematography and a very non-preachy take on the very sensitive subject of Indo-Pak relationship. However, at the end of it, it was really a well told story.

I have heard too many on-stage discussions and in-room conversations on the importance of storytelling in any content formation. Some even say that journalism requires a well-told narrative to engage audiences. Difficult sometimes, when you have to put the journalistic practice of the five Ws and H. But that is all I was thinking of, as I was gearing to be back at work with a regular routine.

I have two great examples to look at how any kind of environment has room, and requirement, for a good story. And I come back to work extremely inspired.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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