What’s On

Now publishers can post ‘secret’ videos on Facebook Pages

Facebook has launched new tools for video publishers to give them more control over the Pages and allow more customisation on how their videos are organised and shared.

There is a new Video Library being introduced and improved video upload tools. The company said in an official blog, “The enhanced video upload flow gives Page owners customised distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.”

One of the new video upload tools features includes secret videos and the ability to prohibit embeds on third-party websites.

‘Secret’ videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook, the blog explains. This feature is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.

Page owners now also restrict the audience of a video by age and gender (in addition to location and language, which are already available); set an expiration date for a video and retain its insights, even after the video has been removed; publish video directly to the Videos tab for your Page, without distributing to News Feed or Timeline; allow or prohibit video embeds on third-party sites.

Another feature launched is the new Video Library where Page owners can organise and update their videos.

“While the Videos tab in Page Insights announced last month helps Page owners understand the overall performance of their videos, the Video Library provides an easy way to manage an entire library of videos. Changes can be made on a per-video basis, or in bulk. Page admins can access the new Video Library through the Publishing Tools tab on their Page,” the company blog explains.

These new features will be available globally over the coming weeks.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.