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Ogilvy, BBDO, Hakuhodo lead APAC PR Lions shortlist

As digital becomes one of the key tools in the PR agency’s arsenal, a significant number of shortlisted entries at the Cannes Lions International Festival of Creativity involve strong digital components, and in many cases are digital only entries.

This year a total of 200 entries made it to the overall PR Lions shortlist.

The break up for agencies from APAC that are competing for PR Lions include:

Title Client Entrant Company Country
Touch The Pickle Procter & Gamble India BBDO India Mumbai India
Share The Load Procter & Gamble India BBDO India Mumbai India
The World’s First Billbed Moltyfoam BBDO Pakistan Lahore Pakistan
Bookbook Ikano Retail Asia BBH Asia Pacific Singapore Singapore
Nou-Ikumin Procter & Gamble Bluecurrent Japan Tokyo Japan
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea
Pepper Hacker Mars Food Australia Clemenger BBDO Sydney Australia
Catstacam Mars Petcare Australia Clemenger BBDO Sydney Australia
Catstacam Mars Petcare Australia Clemenger BBDO Sydney Australia
Don’t Trade Me Paw Justice DDB Group New Zealand Auckland New Zealand
#Macitbetter Mcdonald´S DDB Sydney Australia
Tiny Power Plant Sixnine Co. Dentsu Young & Rubicam Bangkok Thailand
Clever Buoy Optus Fuel Communications Sydney Australia
Clever Buoy Optus Fuel Communications Sydney Australia
Clever Buoy Optus Fuel Communications Sydney Australia
The Billboard With Nothing To Hide Farm Pride Foods GPY&R Melbourne Australia
Life Saving Dot Talwar Bindi Grey Group Singapore Singapore
Blindfold Ride Hirakata Park Hakuhodo Products Tokyo Japan
Call Her Name Pola Hakuhodo Tokyo Japan
Call Her Name Pola Hakuhodo Tokyo Japan
A Message To Space Hyundai Motor Company Innocean Worldwide Seoul South Korea
#Myfamilycan Spc Ardmona Leo Burnett Melbourne Australia
Lifelive Samsung Leo Burnett Sydney Australia
Infrequent Flyers Club Tigerair McCann Melbourne Australia
Fortune Mother Exchange Adani Wilmar Ogilvy & Mather Mumbai India
Mums And Maids Transient Workers Count Too (Twc2) Ogilvy & Mather Singapore Singapore
Great Chinese Names For Great Britain Visitbritain Ogilvy Beijing China
Great Chinese Names For Great Britain Visitbritain Ogilvy Beijing China
Great Chinese Names For Great Britain Visitbritain Ogilvy Beijing China
Taxi Patrol Myteksi Ogilvy Malaysia Kuala Lumpur Malaysia
Taxi Patrol Myteksi Ogilvy Malaysia Kuala Lumpur Malaysia
The Voice Donor 2.0 Tencent Publicis Guangzhou China
Inspiring Spirit Scoot Airlines Saatchi & Saatchi Singapore Singapore
True Wetsuits Quiksilver Japan TBWAHakuhodo Tokyo Japan
True Wetsuits Quiksilver Japan TBWAHakuhodo Tokyo Japan
True Wetsuits Quiksilver Japan TBWAHakuhodo Tokyo Japan
Stay With Pride Airbnb WhybinTbwa Group Sydney Australia
Stay With Pride Airbnb WhybinTbwa Group Sydney Australia
Breathe Again Xiao Zhu Y&R Shanghai China

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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