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Ogilvy boosts leadership team in Asia

Ogilvy has appointed a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific, with Mr Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency’s South East and South Asia offices. Eugene Cheong, who has served as Ogilvy’s Chief Creative Officer in Asia Pacific for the past decade, will be transitioning to a new role that is being finalised in joint conversations with Ogilvy and WPP.

Piyush Pandey, Worldwide Chief Creative Officer said, “I would like to thank Eugene for his invaluable contributions throughout his tenure. He is a fantastic Creative champion, who has helped Ogilvy shine around the world”.

On the appointment of Mr Dabral and Mr Collins, Mr Pandey added, “I have great confidence in our next generation of leadership with Reed and Sonal to continue to deliver great creative solutions to all our clients.”

“Reed and Sonal are true Ogilvy giants with modern marketing skills and the right experiences to take the agency into the future. They are both dynamic, inspirational creative talents whose energy and ambition are infectious,” said Ogilvy co-Chief Executives Kent Wertime and Chris Reitermann.

Mr Collins joined Ogilvy in 2013, has since served as Chief Creative Officer in Hong Kong and was announced as Chief Creative Officer, North Asia in 2018. Mr Dabral will remain based in India, where he has held the positions of Chief Creative Officer and Vice Chairman of South Asia. Mr Collins and Mr Dabral will work closely with Mr Reitermann and Mr Wertime in their business leadership roles, and with Mr Pandey, as Ogilvy’s Chief Creative Officer, Worldwide.