Matt Collette has been named Managing Partner, Social, Ogilvy in Singapore, effective immediately.
In his new role, Mr Collette will be leading Ogilvy’s social media offering to its next phase of growth through a blended application of creativity and technology that makes brands matter and helps to achieve business targets. He will report to Ee Rong Chong, Group Managing Director, Ogilvy Singapore.
Mr Chong said, “Matt has a deep understanding of Asia, having spent the last decade creating value for brands across the region. His ability to build effective teams, combined with his expertise in social media, digital, strategy, technology, planning and public relations makes him a well-rounded practitioner and champion of innovative ideas. We’re delighted to have him back in the Ogilvy family.”
Mr Collette brings with him 15 years of digital and integrated marketing experience with local, regional and global brands. Prior to joining Ogilvy, Collette was with Zeno Group for six years where he served as Managing Director from 2016-2018 and held other leadership positions. During his tenure, Mr Collette helped to establish Zeno Group’s Singapore office and was instrumental in growing the business and team through integrated social led marketing campaigns. Earlier, Collette began his career at H-Line Ogilvy in Beijing in 2004 and later re-joined Ogilvy in Beijing in 2007 as Account Director.
Mr Collette said, “It feels great to be back at Ogilvy again! This time I’m really looking forward to bringing the art (creativity) and science (technology) closer together so that we can create locally impactful and globally influential work that delivers the results that clients need and consumers want.”