Soothers claims that they can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney.
“Our challenge was to talk about sore throats in a different way. We didn’t want to just play in the traditional sore throat season, we wanted to remind people to reach for Soothers when they suffer a mild sore throat, whatever the cause,” said Leigh Bignell, Executive Business Director of Ogilvy Sydney.
“The result is a campaign that we’re all very excited about. It’s one of those ideas that everyone felt passionately about from the beginning, and one that feels right from both an engagement perspective and a brand promise,” she added.
Directed by the talented Swedish Directors RBG6 (Lars and Joel), the campaign also features the iconic Tom Baker as the ‘soothing’ voice which also helps set the campaign apart.
The campaign comprises a 30 and 15-second TVC supported by unique pre-rolls on YouTube, plus in-store activity, all utilising the tagline “Soothers soothes any number of sore throats”.
The campaign will also launch a content element in June.
Executive Creative Director: Derek Green
Creative Director: Boris Garelja
Senior Copywriter: Andrew Hankin
Senior Art Director: Andy Cooke
Executive Business Director: Leigh Bignell
Group Account Director: Sheridan Turner
Senior Account Director: Kate Solomon
Agency Producer: Natalie Mitchell
Strategic Planner: Vivian Rowden, UrsaClemenger
Production Company: Photoplay Films
Producer: Oliver Lawrance, Photoplay Films
Directors: Lars and Joel, RBG6