Omnicom Health Group, part of Omnicom Group Inc., has entered into a definitive agreement to acquire the Pharma Communications business in Japan of Elsevier, part of RELX Group.
The acquired business unit has been a leading healthcare communications business in Japan for 38 years, with a reputation for quality delivery of medical content for promotional materials and educational programs directed at doctors and patients.
The acquired business and employees will become part of a newly-named healthcare marketing communications agency, EMC K.K. The acquired unit’s management team also joins EMC, with Takao Ozawa being promoted to Managing Director. He will report to David Stark, CEO of Omnicom Health Group Asia Pacific (OHG AP).
EMC further strengthens OHG’s roster of leading healthcare agencies in Japan, which also includes Targis, Rx Healthcare, Polaris Consumer Health, CDM Tokyo, and the digital marketing and healthcare market research company MCI.
“Our clients’ resolve to extend global initiatives to Japan—the world’s second largest pharmaceutical market—and their desire to partner with us due to the excellent reputation of our companies, created a huge opportunity for us to grow our business further in Japan. The addition of EMC’s talented healthcare specialists, and their long term good standing in the market, enables us to meet growing client demand and maintain the best service offering in Japan,” said Ed Wise, CEO, Omnicom Health Group.
Mr Ozawa, the agency’s new MD, shares Mr Wise’s enthusiasm. “We are excited to bring our talented staff to EMC and join the Omnicom Health Group companies in Japan. We are confident that being a partner agency of Omnicom Health Group Asia Pacific will allow us to further develop the depth and breadth of our offering, and for EMC to bring even more value to our clients,” he said.
“The brand name EMC commemorates a proud 38-year history delivering excellence in medical communications as the pharma communications business unit of Elsevier Japan. EMC’s outstanding talent adds significant medical communications capacity to Omnicom Health Group in Japan. With EMC, we now have unmatched scale, depth and breadth of dedicated healthcare communications services, making us the best partner for clients and helping us deliver on our mission: Communications for a Healthy Life,” explains Mr Stark.
The transaction is subject to customary closing conditions and is expected to close in the second quarter of 2018.