Following successful launches in Perth, Sydney and most recently Melbourne, Ola, a ride sharing platform, has appointed Natasha Daly as Marketing Director at Ola Australia. Ms Daly joins the leadership team at Ola to lead the marketing & brand functions.
Ms Daly brings over 20 years of global, multi-disciplined experience, having worked with world class organisations such as P&G and Caltex. With a passion for designing and launching new brands across FMCG and Retail, Ms Daly has enjoyed a career across marketing, strategy and supply chain. In her most recent position with Caltex Australia, Natasha launched a disruptive retail brand “The Foodary”.
Of her new position, Ms Daly said, “I’m thrilled to join Ola and look forward to building a world class brand and team in Australia. Ola is entrepreneurial with a great culture, and I look forward to seeing what magic we can create for customers and driver-partners, as we seek to provide the best rideshare experience possible in the country.”
As part of the leadership team in Australia, Ms Daly will play a crucial role in building a strong business across the country, as the brand looks to expand into other cities over the course of the year.
Chandra Nath, Vice President, Head of International at Ola, said, “We are really pleased to have Natasha, a proven marketer join Ola. Natasha has demonstrated throughout her career an ability to build brands into success stories, and we’re excited to welcome her to the team as we look towards launching nationwide across Australia, in the coming months.”
Taking a refreshing approach to ridesharing, Ola’s focus is on investing in driver-partners and supporting them with new technology, training and ways to increase earnings. Since launching in Perth in January, the service has received a positive response from driver-partners with over 15,000 registrations. By enabling driver-partners to provide the best experience possible, customers will in turn enjoy high-quality journeys at affordable prices.