Y&R has appointed Oliver Kittipong Veerataecha to the newly-created role of President, Y&R Thailand. He is promoted from Chief Strategy & Innovation Officer, and Head of Strategic Brand Consultancy Unit ‘ENERGY’.
Mr Veerataecha will lead agency vision & strategy, while still heading up strategic planning on key existing and new clients. Renowned as an outstanding brand strategist and mentor in the region, he has been instrumental to Y&R’s growth & driving the network’s proprietary research. In the new role, Oliver will continue to lead Y&R’s University outreach, attracting and nurturing great talent, plus overseeing internal training and alignment amongst various departments.
Mr Veerataecha will also work closely with Sanjay Bhasin CEO Southeast Asia, on acquisitions and the development of new growth engines for Y&R.
“This is an exciting juncture of my new role at Y&R Thailand, which is already recognized as one of the country’s best agencies. Major business wins, more focus on the importance of brand asset data (BAV), strategy and technology, plus plans for growth via acquisition and expansion of agency capabilities are attractive opportunities and challenges we look forward to embracing,” said Mr Veerataecha.
Added Mr Bhasin, “With Thailand being the key driving market of our Asia operations, I can think of no-one better than Khun Oliver to help us further stabilise and grow Y&R in Thailand. His brilliance is recognized not only within our network, but by multiple industry bodies and events. His new role is well-deserved and signals continued success for Y&R Thailand.”
Mr Veerataecha has seventeen years of work and academic collaboration in the discipline of brand communication management, spanning business consulting, creative marketing strategy and has anchored strategic development with several blue-chip clients for both local and multi-national corporations. Having started his career in digital media at The Nation Multimedia Group, Oliver is a brand strategy columnist, an avid consumer insight / trend analyst, Marketing Association of Thailand and major national universities’ academic advisory board member. His extensive experience in marketing research & business intelligence at TNS bolsters a wealth of knowledge in syndicated & customized consumer studies across multiple sectors. Client experience includes BMW, Colgate Palmolive, Tourism Authority of Thailand, Dumex, King Power, Cerebos, SCG, Sansiri Real Estate, TMB etc.