OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in the year January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.
OMD was followed by Starcom MediaVest, Mindshare, PHD and Mediacom in the top five spot for the most awarded media agencies.
Coca-Cola led the list of the most awarded advertisers in media followed by Samsung, McDonald’s, Vodafone, Ikea and Heineken.
USA was the most awarded country in the Gunn Report. It was followed by United Kingdom, India, Australia and Hong Kong.
The campaigns that stood out last year are Always, ‘#LikeAGirl’, Starcom MediaVest Group, Chicago; Johnnie Walker, ‘Keep The Flame Alive’, Starcom MediaVest Group, Beirut; Newcastle Brown Ale, ‘Band Of Brands’, Starcom MediaVest Group, New York; No Somos Delito (We Are Not Crime), ‘Holograms For Freedom’, DDB Spain, Madrid; OPSM, ‘Penny The Pirate’, OMD Australia, Sydney; Oreo, ‘The Oreo Eclipse’, PHD, London; Vodafone, Red Light Application ‘Between Us’, Mindshare Turkey, Istanbul; and ZDK Exit Deutschland, ‘Nazis Against Nazis – Germany’s Most Involuntary Charity Walk’, GGH Lowe / Grabarz & Partner, Hamburg.
Isabelle Musnik, editor of The Gunn Report for Media, says, “The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success. Creativity and media are not mutually exclusive or even in competition – they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them.”
Ms Musnik added, “Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand’s objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible.”