Omron, the healthcare brand, has renewed its contract with KRDS Singapore for the fourth year in a row since its initial signing in 2015. The renewal arose after KRDS has enabled the brand to amplify their overall reach and engagement in 2018.
The goal for 2019 is to position Omron as the go-to-brand for Healthcare at home. The brand has exciting products in the pipeline which will be a great addition to their current roster of smart devices. The agency will be customising content to suit the brand’s new positioning. The focus for this year is on video content as they’ve proven to perform better on Facebook. KRDS will be creating more innovative and immersive content for Singapore and Malaysia on Facebook by making use of all the features the platform has to offer.
Commenting on the renewal Preetham Venkky, Director at KRDS Asia said, “We are humbled and stoked to be working with Omron for another exciting year. 2018 has been a wonderful year where we’ve learnt and grown from each other’s expertise. We’re excited to explore new content formats and visual styles to tell the brand’s story on Facebook. We’re hopeful that we’ll continue to build our relationship with Omron and reach new heights together.”
Tang Pei Yi, Assistant Marketing Manager at Omron Healthcare Singapore said, “We value the long-term relationship with KRDS as our Facebook agency for the past four years. KRDS has demonstrated strong capabilities in producing quality and relevant content to engage our target audience. What is more important is that KRDS provided much professionalism to ensure the work is produced in a timely manner and input for effective audience targeting and reach out. We look forward to another great year of collaboration with KRDS!”