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Online shopping holidays boost e-retailers

Online shopping holidays have become hugely popular with e-retailers and consumers alike. As the holiday season is ready to step in September onwards with holidays such as Hannukah, Diwali and Christmas coming in the fourth quarter, they overtake classic holidays in sales numbers. This was highlighted in an infographic by Sociomantic.

During the winter sales, customers can get up to 80 per cent discounts online, the data highlighted.

Chinese New Year is among the top five international holidays for e-commerce, with Chinese consumers spending over USD 100 billion.

Last year, ecommerce sales during the festival of Diwali in India, jumped 350 per cent from e-commerce sales at other time of the year.

China’s Singles Day, launched by ecommerce website Alibaba in 2009, held on November 11, is one of the largest shopping holidays in the world. Last year, Alibaba generated USD 9.3 billion in gross merchandise volume. This figure was double that of Black Friday and Cyber Monday combined.

The infographic summarises the holidays around the world throughout the year and impact they have on online shopping.

sociomantic holiday shopping infographic

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.