Outbrain, the native advertising platform, has appointed Craig Hughes, a former executive at Unruly, a News Corp company, as Vice President, leading global partnerships as part of the corporate development team.
“It’s a privilege to have Craig join Outbrain. He is extremely well-regarded in the digital ad space and is committed to the same principles of trust and transparency as we are at Outbrain. Craig will be instrumental in forging important relationships in the ecosystem and in our corporate development efforts,” said Gilad de Vries, SVP of Strategy at Outbrain.
Mr Hughes’ initial focus at Outbrain will be on developing relationships with key partners throughout the ecosystem, supporting growth in areas ranging from publisher revenue and brand safety to programmatic access and fraud prevention. In addition, he will also be a key member of Outbrain’s strategy and corporate development team.
Most recently, he served as Senior Vice President, Global Business Development at Unruly, a video SSP acquired by News Corp. Prior to overseeing Unruly’s programmatic transformation, Mr Hughes led Corporate Development through News Corp’s acquisition and was instrumental in developing the company’s product strategy as Product Director.
Prior to Unruly, Mr Hughes was a data partnerships and business development lead at PeerIndex, a London-based company providing social media analytics, later acquired by Brandwatch.
He remains an advisor to data and analytics companies such as Neon Century, a leading digital intelligence company, and a keen supporter and mentor at accelerators and startup hubs such as Seedcamp and Ignite UK.
Mr Hughes said, “It’s clearly a pivotal time in the digital advertising space. Outbrain is fully invested in providing a scaled alternative to the walled garden platforms, for both publishers and marketers to grow their businesses safely and sustainably. I’m excited to be joining Outbrain, not only because our visions for the industry align but also because of the huge potential for continued growth.”
A guest lecturer at the highly-ranked CASS Business School at London City University in product management and digital marketing, he will soon be a guest lecturer at his alma mater, Coventry University.
Native to the UK, Hughes now operates out of Outbrain’s New York headquarters.