What’s On

Over 400mn people spend a minute on FB Watch monthly

In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it rolled out Watch globally on mobile in August 2018. It has now also launched Watch for desktop and Facebook Lite globally.

According to the figures released by the social media platform, every month, more than 400 million people spend at least one minute on Watch. Every day, more than 75 million people spend at least one minute on Watch – and on average, these 75 million daily visitors spend more than 20 minutes in Watch.

“2018 was a big year for Facebook Watch. Watch launched to every country around the world , the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals. Amazing new content on Watch really got people talking — from Jada Pinkett Smith’s breakout talk show Red Table Talk , to the critically acclaimed dramas Sorry For Your Loss starring Elizabeth Olsen and Sacred Lies from showrunner Raelle Tucker, to live LaLiga football matches in the Indian subcontinent. We also kick-started our slate of global shows with our first interactive game show Confetti expanding to six new markets this year and MTV’s The Real World arriving next year in the US, Mexico, and Thailand. And creators around the world, like Nas Daily , Jay Shetty , and Laura Clery , are thriving on the platform with their unique brands of humor, insight, and creativity,” Fidji Simo, Head of Video, Facebook said in a blog post.

Among the Facebook Watch Originals, Red Table Talk is the most followed show & most active facebook group, while Sorry For Your Loss has the most loyal fans. Confetti was the show with the most comments and the most viewed episode of a show on Watch is ‘Returning the Favor’, Operation Combat Bikesaver.

Facebook has renewed a set of Facebook Originals for second seasons: Five Points, Huda Boss, Sacred Lies & Sorry For Your Loss.

“We know that people have a range of video offerings available to them, but Watch is more than just library of videos — it’s a place where people can follow video creators they care about, start conversations about videos with friends, and build communities of fans who share their interests. Watching video has always been a social experience, but as people increasingly watch video online, it has become more solitary. With Facebook Watch, we set out to demonstrate what it looks like to build deep bonds through watching online video, instead of just having a passive viewing experience,” Mr Simo added.

The company also launched Ad Breaks to five countries in August, and has been focused on rolling out more broadly over the past few months. Ad Breaks are now available to eligible Pages in 40 countries around the world (including 13 in Asia Pacific).

Saurabh Doshi, Director of Entertainment Partnerships Asia Pacific, Facebook said, in a comment to Digital Market Asia, “We are excited by momentum for Watch in Asia Pacific as we give people in our region a new way to discover great videos and interact with friends, creators and other fans. Key highlights for us have been bringing new global shows such as our first interactive game show Confetti to the Philippines, Thailand and Vietnam as well MTV’s The Real World arriving next year in the Thailand.”

With Watch, Facebook brought new global shows to Asia Pacific including the first interactive game show Confetti to the Philippines, Thailand and soon to Vietnam as well as MTV’s The Real World arriving next year in the Thailand.

“Supporting publishers and creators will always be our priority, and we are particularly excited by the creators we are working with includingSordor Stylez from Thailand, the beautiful animations of Duncan in Taiwan or the latest roast goose escapade by Ms Yeah to sharing a meal with Yang SooBin from South Korea. We supporting 20 established and emerging creators through our Facebook Creators Lab in Singapore to grow their presence and community on Facebook. It has been an exciting year for video at Facebook, we are looking forward to working with our partners, creators and the community to continue to support our community on the Facebook,” Mr Doshi added.

In December 2018, Facebook launched the Creators Lab in Singapore to help established and emerging creators grow their presence and community on Facebook.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.