IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) which includes agency Universal McCann (UM), has been appointed as the digital agency of record for PacSafe, the original anti-theft travel gear brand distributed globally.
The account which was won from incumbent OMD, will be led by IPG Mediabrands’ digital experience and performance agency Reprise, and media agency UM. The scope of work entails devising and executing comprehensive digital performance and programmatic strategies across the PacSafe suite of products.
IPG Mediabrands Hong Kong and their media agency UM boast a progressive business proposition in the performance and programmatic adtech space. This latest collaboration between Reprise and PacSafe will further bolster their stronghold of e-commerce clients, and reinforce the sustained emphasis that Reprise places on offering agile digital solutions that use data and technology to drive performance and deliver powerful brand and business results.
Building on their proposition of delivering innovative travel products that integrate unique, award-winning anti-theft technology; PacSafe will continue to evolve both their technology and designs, staying true to their mission of ‘delivering peace of mind to every journey’.
Commenting on their decision to partner with Reprise, Simon MacGregor, VP Marketing & Ecomm said, “We looked hard and long for an agency that could really provide global thinking with understanding of local intricacies of execution. The team at IPG Mediabrands really brought this to the table. It’s an exciting time at Pacsafe as we bring further innovations to the market place to help people everywhere travel better. We believe that when you lock your bag, you can unlock the world and I have no doubt in my mind that IPG Mediabrands will help us deliver this to market. Safe Travels!”
Kasper Aakerlund, CEO IPG Mediabrands Hong Kong commented, “At Reprise, we talk to people in the moments that matter; creating experiences that truly engage consumers and lead to conversions. We are thrilled to partner with Pacsafe, a brand that embraces technology and innovation, and lead the digital transformation of their travel marketing”
The agency appointment is effective immediately.