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Pandora hands digital AOR to KRDS Singapore

Effective June 2017, international jewellery brand Pandora roped in KRDS Singapore to manage its Facebook account to bring this spirit to life in the digital sphere. This partnership will last for a year.

KRDS Singapore will be responsible for creating content strategies and adaptations across the market along with increasing engagements and fan growth on the page while inspiring and empowering women to showcase their unique personalities, reflected in its diverse range of jewellery.

Commenting on the win, Preetham Venkky, Director at KRDS Singapore said, “Pandora signifies style and elegance, with ethically sourced materials combined with traditional craftsmanship and is loved across the world. There is always something for everyone, and we wanted to bring these core values of the brand on to the digital sphere and amplify Pandora’s voice across the medium to strengthen their relationship with their audiences. We believe our partnership will effectively leverage Pandora’s presence as a unique jewellery brand with our digital expertise.”

Wing Chan, General Manager at Pandora Singapore said, “We are delighted to embark on this journey with KRDS and are confident that their digital expertise will enable us to effectively engage with our consumers and heighten our fans’ brand experience on social”.