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Paul Fisher to leave IAB Australia to head Neilsen Media biz

The IAB Australia Board has announced that Paul Fisher has resigned from his role as CEO of IAB Australia. He is scheduled to leave the organization in early 2013. Fisher will be joining Nielsen as managing director of its media business across Asia Pacific, Middle East and Africa and Nielsen’s range of media measurement solutions.

Commenting on Fisher’s departure, IAB Australia Chairman Mark Britt said, “Paul has been a champion for the digital industry through a huge period of transformation. At the helm of IAB Australia he has consistently delivered on very ambitious plans and as a result IAB Australia now has a team of very senior and experienced executives in place who will oversee the continued growth and development of our industry.”
Fisher was appointed as CEO of IAB Australia in July 2008, and has overseen increased expansion and investment in the IAB. In the last six months he has continued to build the IAB executive team announcing the appointment of Samantha Yorke to the position of director of Regulatory Affairs and Gai Le Roy to director of Research.

“The key priorities for IAB Australia in 2013 have been identified and the IAB Australia team will now work collectively towards building on the IAB’s foundations by tackling some of the important issues of industry self-regulation and mobile advertising. It’s been a delight to work with Paul and on behalf of the board wish him well and every success for the future,” added Britt.
During his tenure, the online advertising industry has seen dramatic growth, and is on track to surpass both newspaper and TV advertising in 2013. IAB Australia, Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC). IAB Australia will commence a search for a replacement immediately.

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