In a move to reinforce the media network’s unwavering commitment to the China Market, PHD has revealed its Chinese name: 品迪 (Pin Di). The announcement comes as the network celebrates 12 years in China.
Speaking at the launch, Anna Chitty, CEO of PHD China, said, “2018 marks the 12th year of operations for PHD in China. Throughout this time, the agency has not only grown its business and quadrupled in size, but also made significant efforts to establish a local presence within the market. With the completion of a full lunar cycle, we are now ready to take our local offering one step further.”
While PHD’s English name originates from the founders’ surnames – Pattison, Horswell and Durden – the new Chinese name 品迪 (Pin Di) represents ‘quality and thought leadership for brands’. The Chinese character ‘品’ stands for quality and finesse, while 迪 refers to inspiration and power of thought. Together, the pronunciation of both characters not only sounds like PHD, but also embodies the agency’s core product offering and values.
Ms Chitty added: “PHD’s ethos of ‘finding a better way’ can also be found within the meaning of 品迪 (Pin Di). We are always seeking for better ways to provide our clients with high quality services and smart, creative solutions to grow their businesses. As we begin the year of the dog, I hope that the 品迪 (Pin Di) name will continue to bring prosperity to our clients as well as our offices in China.”
Susana Tsui, CEO of PHD APAC, added: “Armed with global resources, a diverse leadership team and the best local talent, PHD China is a powerhouse for both multinational and local brands operating in the Chinese market. The China team has demonstrated their stealth over the past year and are well positioned to manage the fresh growth the agency is facing as a result. I look forward to even bigger developments coming out of our operation in China this year.”