Piyush Pandey, Chairman of India, has been appointed as Ogilvy’s next Chief Creative Officer, Worldwide effective January 1, 2019. In addition, Ogilvy will also expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January of 2019.
John Seifert, Chief Executive, Worldwide said: “We could not be more thrilled that Piyush will be serving as our Chief Creative Officer, Worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”
Mr Pandey’s appointment and the corresponding Worldwide Creative Council expansion is the next step in the execution of Ogilvy’s Next Chapter transformation. The agency remains focused on accelerating the diversity within its creative ranks, through both external recruitment and more dedicated internal talent development and network mobility. At last year’s Cannes Lions, Ogilvy announced its commitment [in partnership with the three per cent movement] to recruit 20 senior women in creative globally by 2020.
In corresponding creative talent news, Joe Sciarrotta becomes Deputy Chief Creative Officer, Worldwide, reporting to Mr Pandey and Mr Seifert. Mr Sciarrotta will continue to lead creative work assignments for several of our top 50 clients while taking on new duties at the worldwide creative level.
Leslie Sims also joins Ogilvy as Chief Creative Officer of Ogilvy USA, reporting to Lou Aversano, Chief Executive, USA.