Ogilvy & Mather (O&M) Singapore has been appointed as the creative agency of record (AOR) for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc, operated by QSR Brands Holdings Sdn Bhd, following a competitive pitch.
The appointment is a strategic and creative engagement that will see Ogilvy localising Pizza Hut’s global brand positioning and driving integrated marketing communications encompassing creative strategy, campaign execution, and social media programs aimed at rekindling Singaporeans’ love of their favorite pizza restaurant.
The Creative AOR appointment builds on Ogilvy’s longstanding regional partnership with Yum! Brands which it has previously worked with on KFC and Pizza Hut across multiple markets in the Asia region, allowing the agency to enter the pitch with valuable learnings gleaned from across its network over a number of years.
Merrill Pereyra, Chief Executive Officer, QSR Brands (M) Holdings said, “Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition. We look forward to working closely together to build on our creative and market leadership in Singapore, and make it easier for this nation of foodies to get a better pizza.”
Chris Riley, Group Chairman, Ogilvy & Mather Singapore said, “Having already enjoyed working with KFC in Singapore for three years, we couldn’t be more thrilled to grow our remit with Yum! Brands and to now embark on this creative journey with Pizza Hut as a result of winning the recent pitch. Iconic brands are built across channels, touchpoints and over time – days, months, years. It is this type of multifaceted, integrated work that really excites our team and we believe will give us the opportunity to make the Pizza Hut brand matter even more with consumers.”