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‘Pleased with mobile offer’, says CEO Rudelle on Criteo’s ‘record year’

Criteo, that had recently gone the IPO route, has reported what it is dubbing its ‘record year’. The revenue for the company, as per its fourth quarter earnings for 2013, has increase by 57 per cent (or 68.5 per cent at constant currencies) to Euro 135.9 million, compared with Euro 86.6 million in the fourth quarter of 2012. On similar lines, revenue for fiscal year 2013 increased 63.3 per cent to Euro 444.0 million, compared with Euro 271.9 million in fiscal year 2012.

Revenue excluding traffic acquisition costs, or revenue ex-TAC, in the fourth quarter 2013 grew 55.3 per cent to Euro 54.9 million, or 40.4 per cent of revenue, compared with Euro 35.3 million, or 40.8 per cent of revenue, in the fourth quarter 2012. Revenue ex-TAC for fiscal year 2013 increased 56.8 per cent to Euro 179.0 million, or 40.3 per cent of revenue, compared with Euro 114.1 million, or 42.0 per cent of revenue, in fiscal year 2012.

“We delivered a record quarter and a record year in 2013, exceeding our expectations. We introduced several new products and we are particularly pleased with the strong launch of our mobile offering in the fourth quarter. With our new products ramping quickly on new screens and devices, we are excited about 2014 and our future growth opportunities,” said JB Rudelle, Criteo’s Co-Founder and CEO.

Combination for growth – APAC & mobile
In Asia-Pacific specifically in the fourth quarter 2013, the revenue ex-TAC increased by 99.6 per cent over the comparable quarter in 2012, or 148.7 per cent at constant currencies, to Euro 10.7 million. Asia-Pacific accounted for above 19 per cent of Criteo’s global revenue ex-TAC in the fourth quarter 2013. Revenue ex-TAC in Asia-Pacific for fiscal year 2013 increased 132.2 per cent over fiscal year 2012, or 182.8 per cent at constant currencies, to Euro 33.9 million. Asia-Pacific represented 19 per cent of global revenue ex-TAC in fiscal year 2013.

In the last quarter 2013, Criteo started to roll out its global solution for performance display advertising on mobile web. With last month’s beta release of its performance display advertising solution for mobile apps, it now provides a complete mobile product offering for mobile browsers and apps.

Mobile contribution increased globally from 2.5 per cent of revenue ex-TAC in September to 10.0 per cent in December 2013. In Japan, which was Criteo’s initial mobile test market, mobile contribution reached 18 per cent in December 2013.

“Our solution for Facebook Exchange was live in an increasing number of markets worldwide in the fourth quarter, including in most of our Asian markets. Our total number of clients reached 5,072 in the fourth quarter 2013, representing a 50 per cent growth over the fourth quarter 2012,” a statement from the company quoted.

New APAC client additions in the fourth quarter included en-japan, NTT Plala and YAHUOKU mobile.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.