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Prodigious names Michael Burgess as APAC CEO

Publicis Groupe has appointed Michael Burgess as CEO of Prodigious, Asia Pacific, Middle East & Africa. In this newly created role, he will oversee the operations of Prodigious across the region.

He will report directly into Loris Nold, CEO Asia Pacific, Middle East & Africa for Publicis Groupe.

He will be based in Singapore and will start his new role on August 13.

Mr Burgess brings with him 26 years of experience, of which more than 15 across the region and most recently as CEO for H&O in APAC.

Prodigious has quickly expanded across the markets and extended its footprint to 11 offices – in Sydney, Melbourne, Singapore, Tokyo, Shanghai, Hong Kong, Ho Chi Minh, Kuala Lumpur, Beirut, Dubai and Cape Town.

“Over the past 18 months, we have seen a very strong acceleration in our Prodigious offering across the region. I am thrilled that Michael is joining us to lead the next chapter of our Prodigious expansion, as we continue aiming to be the indispensable partner to our clients and as our offering is increasingly focusing on dynamic, efficient and agile content. In his role, Michael will also be instrumental in stepping up the connectivity between the individual markets, building centres of excellence and a more fluid engagement for the benefit of our clients,” said Mr Nold.

“I am excited to join Publicis Groupe given its incredible commitment to accelerating its Prodigious offering across the region. I am looking forward to working very closely with the individual markets and support them as they capitalise on those opportunities,” said Mr Burgess.