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PropertyGuru appoints Text100 as AOR

PropertyGuru Group, Asia’s online property company, has appointed integrated marketing communications agency Text100 as its agency of record, following a competitive pitch.

Text100 will partner with PropertyGuru to amplify the story of Asia’s pioneering and trusted online property group, and articulate its ongoing transformation into a high-growth technology company. By providing the widest consumer options – more than 2 million homes across five markets in Southeast Asia – PropertyGuru helps over 25 million property seekers find their dream home every month. Text100 has the mandate for consumer, business and corporate communications in Singapore – leveraging public relations as part of a multi-channel approach that will bring PropertyGuru’s core narrative to life across diverse audience groups.

The partnership with Text100 comes at an inflection point in PropertyGuru’s evolution. It marks a new phase in its journey from a regional property powerhouse to a high-growth technology company – with a brand refresh which began in April.

Bjorn Sprengers, Chief Marketing Officer, PropertyGuru Group said, “At PropertyGuru, we are laser-focused on helping consumers to make confident property decisions. We are an ambitious, high-growth company, and were looking for an agency partner that is passionate, fast-paced and understands the potential of technology to shape consumer expectations and business landscapes as well as the ever-changing industry landscape in Singapore. We are delighted to have found a great fit with the team at Text100 Singapore, whose technology expertise, creativity and collaborative approach gives us great confidence for our ongoing partnership.”

Yeow Mei Ling, Managing Director, Text100 Southeast Asia, said, “Text100 is very excited to be PropertyGuru’s partner of choice in Singapore. Technology is transforming the property industry, and PropertyGuru is at the forefront of this shift. We’re delighted that PropertyGuru has recognised our deep-rooted expertise in working with companies in industries experiencing technology-led disruption. We look forward to developing compelling stories that will resonate with property seekers and other stakeholders across the property market – whatever their needs and aspirations may be.”

This win continues Text100’s momentum of new relationships with high-growth technology companies in 2018, which include data analytics platform Qlik, and online accounting software platform Xero.

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