Publicis Groupe has appointed Jane Lin-Baden as Managing Partner, Asia Pacific, Publicis Groupe.
In this newly created role, Ms Lin-Baden’s responsibilities will include overseeing global clients, key strategic initiatives across talents and capabilities and a number of products and operations, including Digitas, Performics and Publicis Commerce, with a view to drive greater integration across Publicis Groupe in the region, working with country leadership teams and global practice leads. Based in Shanghai, Ms Lin-Baden will report to Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe.
“Jane joining us is terrific news for Publicis Groupe. She is a unique senior regional talent and a native Asian entrepreneur who operates at the leading edge of digital business. She brings years of experience with large P&L responsibilities as well as strategic leadership in the region. Jane is progressive, highly proven with a fantastic track record and I am really excited at the prospect of partnering with her,” Mr Nold said.
“Jane joins at a very important intersection in time for us. Our strategy relies on two very important pillars: a solution-led approach and a country-led approach. This to ensure that we can accelerate on our global game changers to deliver one to one consumer engagement at scale for our clients at country level. The Power of One has generated some great examples of collaboration in Asia Pacific, being such a critical, innovation driven region. With Jane, I am absolutely convinced that we can accelerate how we’ve transformed to truly put our clients at the center while bringing great opportunities to our talents.” said Loris Nold.
“Publicis Groupe’s ambitious vision, pragmatic approach and authentic focus on clients and people to reinvent and adapt itself is the reason why I joined. I believe in the value of agencies. At this pivotal time for our industry, and as Asia Pacific emerges as a global innovation hub, I am excited and humbled to partner with Loris and the team to create momentum from change,” said Ms Lin-Baden.