Publicis Media has appointed Robert Fry to the role of Regional Director of Research & Insights Asia-Pacific. He will be driving the Publicis Media research agenda and advancing insights and tools capabilities across the APAC region.
In his new capacity, Fry will report to Navaneeta Das, Head of Product & Client Development, Publicis Media Asia-Pacific and will be part of a large Data Sciences division. Das commented, “Robert’s thorough knowledge of the business, global expertise on tools development and aptitude for insights and innovation make him the perfect fit to help accelerate our integration of global tools and systems while championing innovation across the region.”
Fry said, “I have been extremely impressed so far with the excellent global infrastructure of the Data Science teams and how closely research and analytics are increasingly working. I am looking forward to ensuring further democratisation of the capabilities such as building on the pioneering 300Strong apps training and excellence program. I am keen to help drive these initiatives and form closer partnerships with teams across Publicis Media and with research vendors and clients.”
With 20+ years’ experience, Fry has a rich industry background specializing in research and consumer insights, including 10 years in roles for the GroupM/Mindshare/MediaCom, and previously companies such as Millward Brown. He was also leading PointLogic Asia.