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Publicis partners with Alibaba to create Uni Desk

Reinforcing the organisation’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba Group bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient.

Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem. The partnership with Publicis Groupe will focus on the following key areas:

1. Harness the power of Uni Desk to generate deeper consumer insights, inform content decisions and enable true precision storytelling.

2. Create in-content innovation with the support of Uni ID data infrastructure.

3. Create unique media and content solutions around key occasions and events.

“This partnership propels our vision to create future forward capability and solutions by harnessing the power of data and technology for brand growth via data enabled precision storytelling and brand operations for our clients. We are excited to be the pioneering agency partner to share and support this journey of growth with Alibaba. I’m delighted to announce that our clients will have priority access to the Uni Desk tools as they are rolled out and we’re already working with several of our clients across both FMCG and Luxury categories.” commented Bertilla Teo, Publicis Media Greater China CEO.

“Alibaba Group has embraced a journey of transformation from e-commerce platform to a big data company that aims to create quality life for Chinese and global consumers with the convergence of commerce, content and technology, enabled by Uni Marketing capabilities. We are committed to forging a strong and special partnership with Publicis Groupe to develop the Uni Marketing product. We are confident that with Alibaba’s platform resources and product capabilities, combined with the insights and expertise of Publicis Groupe, we will be able to deploy solutions to fulfill both companies’ growth ambitions,” said Chris Tung, Chief Marketing Officer, Alibaba Group.